AS I AM – Cleansing Pudding + (Sulfate-Free Moisturizing Cleanser) – 8 oz

A modern customized glycerin-infused moisturizer for severely dehydrated hair.
Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern. So Much Moisture!TM is a glycerin-rich formula, enhanced with natural botanical extracts, providing deep hydration and incredible softness. It also contains royal jelly, a natural substance collected from queen honey bees, known for moisturizing hair and rejuvenating the scalp.

Benefits:
Deeply hydrating
Provides incredible softness
Enables very easy root lifting when styling with a styling pick
Allows great stretch to better reflect length of hair. (Free- textured styles like puff, fro’hawks and afros are bigger and better!)

How To Use:
For undefined textured styling, when coil definition is not a key element, (e.g. afros, pony puffs, frohawks, etc.)

Pump into palms and gently massage throughout clean, conditioned hair
Apply on hair nearest the scalp to
Ease lifting with styling pick
Add lots of fullness
Discourage shrinkage
Can be re-applied daily or whenever needed.

For moisturizing coil-defined styles:
Cleanse with one of the As I Am® cleansers and apply As I Am® Leave-In Conditioner
Distribute a small amount of So Much Moisture! TM throughout hair
Proceed to style as usual. Keep in mind that after application, you will need a Twist Cream or Gel to define and hold your coil pattern.
For daily use, refrain from over-applying if your desire is to retain coil definition.
If hair feels dry, rub a small dab within palms and pat along the dampened top layer of your style. The glycerin in the formula will attract moisture from the air and onto your hair.