100% Pure, Organic Argan Oil Incredible for healthy shiny hair Enjoy fresh, healthy, glowing skin complexion with the world’s favorite
Provides a Soothing Scalp Treatment As It Cleanses. Helps Support Healthy Hair Growth A rich sulfate-free creamy moisturizing beauty bath for your hair! Contains a special blend of natural ingredients, including saw palmetto and phytosterols, that helps to eliminate DHT build-up from the scalp, and promote healthy hair growth from the follicular level. Benefits Cleanses hair of residue and product build-up Moisturizes as it cleanses Rids scalp of excess sebum, environmental impurities and shedding scalp debris Provides a soothing scalp treatment Helps promote a healthy environment for hair growth How To Use: Wet hair thoroughly. Rub a liberal amount within palms and distribute throughout hair. Lather product through hair and massage into scalp. Carefully detangle hair with a wide-tooth comb. Leave on 3-5 minutes in order to eliminate shedding scalp debris. Rinse well. Repeat only if necessary to remove excessive product build up.
CoWashing is the way to cleanse your hair most of the time. This light no-suds conditioning cream gently removes residue including all of the things you've used to style and maintain your coils and curls. Now it's time for a sparkling new beginning. Benefits: Spreads easily throughout hair Gently cleanses hair and scalp Maintains moisture, adds more moisture and helps hair retain moisture until your next cleanse. Makes detangling a breeze Rinses easily from hair. Helps promote a healthy environment for hair growth Gentle enough for daily use. Safe for color-treated hair How To Use: Wet hair thoroughly Rub a liberal amount within palms and distribute throughout hair Work product through hair and massage scalp with fingertips as you would a conventional shampoo Carefully detangle hair with a wide-tooth comb Rinse well Repeat only if necessary to remove excessive product build up or for further scalp cleansing. Follow with conditioning. Use either As I Am® Hydration Elation® Intensive Conditioning Treatment or As I Am® Leave-In Conditioner.
A blend of hair’s favorite natural emollients and botanicals, whipped to a “just-right light consistency." Benefits Frizz-free releasing of twist, bantu-knot and braid sets Great for anytime lubricity, shine and softness How To Use: For styling twist-outs, braid-outs and knot-outs: Smooth a small amount along each section Carefully release with fingertips lightly coated with CocoShea Whip For general use: Smooth on as needed to soften, hydrate and lubricate
Moisture is essential for great natural coils and curls. When your hair feels a bit rough and dry, and looks that way too, this is the jar to reach for. The power-packed As I Am® DoubleButter® Cream is a rich emollient blend, graced with the finest array of natural butters and organic oils. It gets the job done. Benefits: Locks in moisture Gives dull dry hair softness, shine and manageability Contains Pro-vitamin B5, (known as Panthenol), to help repair split ends and strengthen hair Provides dehydrated hair with what it needs to look and behave its very best How To Use: Apply sparingly or liberally depending upon your hair's need for moisture, manageability and vitality. Rub within palms and scrunch onto hair gently so that coils and curls are undisturbed. May also be used to set soft lustrous twists and twist-outs.
Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional composition of extracts of coconut, sugar cane, green tea, apple and lemon, shea butter, vitamin E and proven hair fortifiers. Benefits: Moisturizes deep within the hair shaft Smooths and aligns cuticle layer Strengthens weak areas and repairs split ends Promotes shine Infused with pure herbal ingredients that stimulate the scalp and hair roots Helps promote healthy hair growth from the follicular level Enhances manageability and overall hair health Treat your hair every 2 to 3 weeks (or even more frequently, depending upon the condition of your hair and what you do to it). How To Use: First, cleanse your hair with one of the As I Am® cleansers: Cleansing Pudding+ or Coconut CoWash. Distribute Hydration Elation® throughout hair Leave on 15 – 30 minutes, wearing a plastic cap. Optional: Allow conditioner to penetrate under a warm hood dryer for the deepest treatment. Remove cap, add a bit of water, and then carefully detangle hair. Rinse thoroughly. Treat your hair to an intensive conditioning treatment every 2 to 3 weeks (or even more frequently, depending upon the condition of your hair and what you do to it.
A great leave-in is a vital first step in styling. Smooth it on after cleansing and conditioning. Your finished style will be softer shinier and more manageable. This natural wonder keeps tangles away and provides a great foundation for natural styling. It contains an organic strengthening agent, plus natural ingredients that promote hair growth. Benefits Eases wet combing Helps strengthen hair Seals the cuticle layer Supports healthy hair growth Adds moisture and shine Prepares your hair for styling Especially beneficial if custard, gel or setting cream is to be applied for final styling How to use: Apply liberally to clean, wet detangled hair Distribute well throughout entire head hair, from root to tip Comb through to maintain tangle free alignment Proceed to style
A modern customized glycerin-infused moisturizer for severely dehydrated hair. Natural textured hair is beautiful hair, but it also tends to lack moisture. When hair is dehydrated, it looks dull, feels rough, is difficult to style and resists efforts to define the coil pattern. So Much Moisture!TM is a glycerin-rich formula, enhanced with natural botanical extracts, providing deep hydration and incredible softness. It also contains royal jelly, a natural substance collected from queen honey bees, known for moisturizing hair and rejuvenating the scalp. Benefits: Deeply hydrating Provides incredible softness Enables very easy root lifting when styling with a styling pick Allows great stretch to better reflect length of hair. (Free- textured styles like puff, fro’hawks and afros are bigger and better!) How To Use: For undefined textured styling, when coil definition is not a key element, (e.g. afros, pony puffs, frohawks, etc.) Pump into palms and gently massage throughout clean, conditioned hair Apply on hair nearest the scalp to Ease lifting with styling pick Add lots of fullness Discourage shrinkage Can be re-applied daily or whenever needed. For moisturizing coil-defined styles: Cleanse with one of the As I Am® cleansers and apply As I Am® Leave-In Conditioner Distribute a small amount of So Much Moisture! TM throughout hair Proceed to style as usual. Keep in mind that after application, you will need a Twist Cream or Gel to define and hold your coil pattern. For daily use, refrain from over-applying if your desire is to retain coil definition. If hair feels dry, rub a small dab within palms and pat along the dampened top layer of your style. The glycerin in the formula will attract moisture from the air and onto your hair.
Shiny smoothness, (and lots of it), is what you'll get when you twist with this one-of-a-kind rich creamy styler. Made especially for highly textured hair with nurturing natural oils, plus an organic extract that provides the ultimate in moisturization. There's even a wondrous organic compound blended in that works to block DHT and stimulate healthy hair growth. Benefits: Produces shiny, well-defined twists and twist outs Produces strong, lasting definition Minimizes frizz and maximizes smoothness Hydrates dry hair Helps promote healthy hair growth from the follicular level Helps prevent shedding and thinning How To Use: Use after cleansing and conditioning your hair. (Do not towel dry or blot after your final rinse.) Apply As I Am® Leave-In Conditioner liberally, according to instructions. This will help prevent flaking once hair is dry. Apply Twist Defining Cream to detangled hair while it is wet, in small sections from root to tip, then twist away! Spray with water if hair begins to dry before you're done. Air drying is recommended. You may use a hood dryer on the low setting if time or weather is an issue. For twist outs, undo twists and separate, only after hair is completely dry. For added moisture, scrunch Moisture Milk or DoubleButter® Cream onto hair, daily or whenever needed. You may use Twist Defining Cream for shingling, too, by combing it section-by-section through clean, detangled soaking wet hair with a wide-toothed comb. Dry thoroughly before manually fluffing and separating for style.
Formulated with Macadamia oil, Panthenol, and Jojoba Oil help penetrating deep into the hair shaft where it displacing water and constricts the hair. - Maintains the moisture in you hair all day. - Defines waves. - Prevents breakage. - Keeps your hair brilliant silky and shiny without buildup. - Helps with manageability.
Argan Oil infused deep penetrating conditioning treatment made with pure Argan Oil and other natural ingredients to help protect hair from the damages of every day styling. When used daily, Cantu Argan Oil Leave-In Conditioning Repair Cream helps promote strong, healthy hair. Great for: relaxed, texturized, colored & permed hair. Benefits: Deeply moisturizes to protect hair from damage Formulated for over-heated, over-styled hair Argan Oil encourages shine, elasticity & growth
Revitalizes dry, brittle hair with and prevents damaged caused by harsh weather or heat styling. Made with pure shea butter to replace vital moisture revealing stronger, healthier hair with a natural shine. Great for: relaxed, texturized, colored & permed hair. Benefits: Replenishes moisture Helps prevent breakage, tangles & frizz Softens strands, adds shine Styling Tips: Massage a generous amount throughout wet hair after shampooing and leave on for 3-5 minutes before styling. For additional protection from heated styling try Cantu Thermal Shield Heat Protectant.